"Bauhaus meets fun - you know, Bauhaus but if the weather was better."

Design First

Established in 2007 with the mission to create an Australian design brand we aim to bring together and represent the talent of Australian designers in a collection that is a playful balance of fun and function.

Founded and directed by designers, we have a design first approach that is reflected in our culture and products. Every design is carefully considered, developed and curated by us to ensure it meets our requirements and represents what we consider to be good design.

We believe that our products must be innovative but not forced. They must be useful but also be enjoyable. They can have character and stories but require modesty. They must be sensitive to time and to the environment. They must be accessible, appear simple, approachable and not be over designed. They must consider all details, be well made and have value. They must complement each other but be individual.

DesignByThem | Designers | Nick and Sarah


DesignByThem was founded by Sarah Gibson and Nick Karlovasitis in 2007. Nick and Sarah met whilst studying Industrial Design at university (UTS) and had always wanted to work together. They realised that many Australian designers at the time were looking for overseas companies to represent them and wanted to offer an Australian brand alternative.

Both strongly believe in education and sustainability, having lectured and taught at UTS and other universities in New South Wales. DesignByThem has made traction in both in the commercial and consumer markets.

  • Collaboration

    The name DesignByThem is representative of not only the multiple designers that we represent but also the people that help us make it happen. We believe that collectively we can create great designs under one brand.

  • Education

    Promoting Australian design is at the heart of our entire business, and is why we have focused on producing only Australian design.
    Through our products, talks and events we hope to educate the general public and wider design community about the importance of product design and the talent that lies within Australia. DesignByThem is a member of the Design Institute of Australia. DesignByThem Co-Director, Nicholas Karlovasitis, is a DIA fellow and is involved heavily in their events around Australia.