Alfred Magazine Rack

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Published: 31st March 2014

DesignByThem collaborate with Seaton Mckeon

DesignByThem are excited to announce their latest collaboration, this time with renowned Australian industrial designer Seaton Mckeon.

Alfred Magazine Rack is the result of this creative partnership, a truly minimalistic utility item that is as functional as it is stylish. The central handle gives it an inherent strength and ensures it is transportable between spaces, indoors and out. Made from powder-coated aluminium, Alfred is available in black, white, blue and yellow; modern and versatile colours that represent the fun, playful aesthetic DesignByThem is known for. 

Says Mckeon, "Its design is focused on lasting durability and functionality. The inspiration for Alfred came from the cartoon-like aesthetics and industrial functionality that is reminiscent of cranes and cherry pickers".

Mckeon approached DesignByThem in 2013 with the concept after hearing of their previous collaborations. "After Seaton approached us it became clear he had a lot of talent and that his designs suited our aesthetic. We're really looking forward to working with a range of Australian designers in 2014, with some really innovative projects on the way" says Sarah Gibson, co-founder of DesignByThem.

Designer: Seaton Mckeon
Material: Powder-coated aluminium
Dimensions: W 212mm x D 174mm x H 228mm (middle handle 369mm)
RRP: $175

Currently available pre-order from DesignByThem. Delivery May 15th 2014.

Nick and Sarah began DesignByThem in 2007. Their playful furniture and lighting is available through DesignByThem and selected retailers. The collection is continually expanding to include the work of other Australian designers.

Seaton Mckeon began his career as a freelancer at Bluesky Design Group after completing his degree in Industrial Design at the University of New South Wales in 2011. Throughout his short but accomplished career, he has developed projects with companies such as Electrolux and Nescafe and was featured in the WORKSHOPPED13 exhibition at Sydney's Powerhouse Museum.

Download high res images here

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